Marketing Strategy

Power Direct can help you develop a front-door marketing campaign to meet your specific objectives.  After defining your business goals, we’ll look at the best methods of identifying your target audience and the most effective ways to reach them.

We know what motivates prospects to become customers. We’ll determine the right messages to inspire customers to action, whether it involves incentives such as discounts or promotional offers, or appeals to their emotional and intellectual triggers.

In addition to crafting the message, we’ll help determine the best front-door media vehicles for getting the message directly to the front door and in the hands of prospects and customers.

As your campaign progresses, we’ll analyze results and make recommendations for refinement of the message and tactics to ensure optimal results.

Drive Awareness, Traffic, and Sales Using Front-Door Media

Influence consumers through an uncluttered, highly targeted environment: their front door. Front-door marketing is ideally suited for connecting and engaging directly with your prospects and motivating them to come to your front door and make a purchase.

With quick in-market delivery (usually a two-week turnaround), front-door media offers the ability to quickly target your message and delivery based on demographic, psychographic, and even expenditure information. Track, measure and adjust your offer or call to action for optimal response.

Power Direct will help you strategically customize your front-door marketing message to drive traffic and build brand awareness for:

Event Marketing

  • Grand Openings
  • Store Remodels
  • Cross-Promotions
  • Loyalty and Referral Programs

Product Marketing

  • New Product Launches
  • Coupons and Discounts
  • Product Trials and Sampling
  • Product/Service Bundling

Brand and Store Marketing

  • Build Same-Store Sales
  • Increase Transaction Size
  • Increase Traffic and Visit Frequency
  • Improve Customer Acquisition & Retention
  • Market Expansion
  • Target Prospects with High Persistency
  • Conduct Effective Multicultural Campaigns
  • Competitive Blunting

Front-door media works for national brands. It can work for you, too.

Power Direct employs this technology-based marketing vehicle for a variety of top national brands. Companies like AT&T, McDonald’s, Verizon, Target, Kimberly-Clark, and Kohl’s have successfully partnered with Power Direct to create strategic front-door marketing programs.

Whether you want to promote an event, launch a new product, increase traffic, or drive sales, Power Direct can help you create a campaign to achieve your marketing goals.

Email or call (877) 737-8977 to speak with a Front-Door Marketing expert today about putting front-door media to work for you.