Power Direct's Retail Expertise
Today’s shoppers are doing comparison research long before they ever leave the house. The first place they go is online, checking prices and looking for the best deals. But they tend to search for what they already know. Will they remember to look for you?
Front-Door Marketing offers the ideal vehicle for delivering highly targeted, memorable offers in an exclusive setting. Power Direct has delivered powerful results for top-brand retailers including Sears, Macy's, Target, PetsMart, Home Depot, and Lowe's.
Retailers need to capture consumers’ attention as early as possible in the decision-making process. Many retailers take a multi-faceted marketing approach, using every medium at their disposal: print, online, television, direct mail, social media, and on and on. While reach and frequency are necessary, advertising from every possible direction becomes tiresome for the audience. Consumers are increasingly adept at tuning out the din of competing messages.
Front-Door Marketing can help Retailers:
- Build awareness
- Boost store traffic
- Increase same-store sales
- Develop cross-promotions
- Attract and retain customers
- Launch new stores
- Blunt the competition
Front-door media provides measurable results through a technology-driven process. The right message paired with a compelling offer will receive greater consideration in the home environment, where consumers are relaxed, responsive, and forming their shopping plans.