Targeting & Analytics
Our reputation is based on the quality and reliability of accurately delivering targeted front-door media nationwide. So whether your campaign consists of 50,000 or 5,000,000 front-door media products, you can be assured of reaching the correct destination.
Power Direct employs a full-service, data analytics and predictive response modeling team that uses a proprietary targeting process called PowerAnalytics™. With it we can direct your message to specific audiences at the block-group level—a more targeted method than most alternative delivery providers.
This proprietary system is specifically designed to pinpoint optimal delivery strategies for front-door advertising. The application is based on a customized Geographic Information Based (GIS) platform to bring a broad range of essential market data such as demographics, lifestyle segmentation, consumer behavior, consumer buying power and ethnicity from various sources. This unique unified analytical application ensures the selection of the most effective delivery strategies.
Reach Any Audience
Custom profiles combine Census demographics, household purchase behavior and lifestyle segmentation to identify and prioritize distribution to those clusters of homes with the highest propensity for conversion. This maximizes desirable coverage while minimizing waste, driving higher overall program efficiency. In this way, multicultural campaigns can be accurately delivered, with messages designed to resonate with your desired audience.
Power Direct capabilities allow you to accurately target multicultural campaigns to diverse audiences according to region, ethnicity and other demographic factors. Once your prospects have been determined and located, we can craft culturally relevant messages that resonate with your desired audience.
Profiling, Post-Analysis and Predictive Modeling
Front-Door Media campaigns draw audience data from a variety of sources:
- Demographic Filters: Census data such as age, income, ethnic groups, and home value and SFDU or MFDU.
- Prizm Clusters: Segmentation based on general lifestyle and behavior.
- ConneXions Clusters: Segmentation based on communications/telecom-related lifestyle behaviors.
- MRI Audit: Lifestyle preference data for market prioritization, media strategy and creative.
- Convergence Audit: Specific product usage, expenditure data, customer satisfaction and purchase intent.
- Additional Specialized Tools: P$ycle, Nielson, Simmons, Polk Profiles, and more.
For clients that already have good quality customer profiles, or those for whom past Power Direct programs have yielded useful response data, our data services can develop predictive and descriptive models of expected response. Thus, each subsequent program becomes more accountable and reliable for the planning purposes.
Analytical tools set Power Direct apart from the competition and redefine front-door media as a precisely targeted marketing alternative. It’s what puts the science in front-door marketing.