About Power Direct
Power Direct is a leading Front-Door Media, Door Hanger and Marketing Services company.
We define “front-door marketing” as a specialized, measurable discipline using creative, precisely-targeted media to reach your target consumers in one of the last uncluttered environments – their own front door.
A Power Direct Exclusive: The Science of Front-Door Marketing™
We’ve added science to a powerful marketing touchpoint—specifically, we leverage an array of analytical and measurement tools that ensure pinpoint targeting and verification of every delivery. It’s a turnkey, leading-edge system, putting your message straight into the hands of your best consumers.
By using Predictive and Descriptive Modeling, we ensure precise consumer targeting. Years of marketing expertise back up our development of compelling messages and enticing offers, delivered using potent vehicles like our flagship Door Hangers, whose extra-large size, bold graphics and innovative enticements like scratch-offs, affixed cards and magnets and other features drive instant, hands-on engagement like nothing else available.
Since 2001, we’ve led the industry in creative design, production quality, targeting, distribution and delivery tracking. Our product range has expanded beyond Door Hangers to include a variety of other front-door media vehicles, each customized to meet your specific goals and work with your existing brand positioning and other advertising initiatives for maximum synergy. We’ve been trusted to execute over 1,500 front-door campaigns, delivering more than 200 million door haners and product samples to front doors nationwide for clients like Target, Verizon, McDonald’s, Comcast, Denny's and Dish Network.
Power Direct's Front-Door Media Products:
- Door Hangers – Front door “mini-billboards” whose large-scale, customizability, vibrant full color and range of options give them unrivaled impact.
- PowerShopper™ – A branded co-op polybag, distributing pre-printed weekend retailer circulars.
- PowerPersonalization™ – Our real-time personalization tool that drives readers online for highly personalized offers, providing marketers with data collection and remarketing opportunities
- Catalog Delivery - Retail catalogs delivered to the door of the consumers you are targeting.
- Sampling – Product samples delivered to your customer’s front door with customized packaging and optional coupons and retailer tie-ins.
- Custom Front-Door Media – Courier-type packages, specialty envelopes, solo polybags or practically any other creatively designed vehicle your program demands.
- Brand Ambassadors - A promotional staff to bring your campaign to life and give a presence to your location. We provide staff nationwide to promote brands, products, events and services.
Why Choose Power Direct Marketing?
High quality physical products are just the start. The entire PDM value proposition bundles leading-edge analytical services with a fully integrated, automated and tightly controlled distribution system that provides clients a turnkey program to maximize response.
Power Direct continues to anticipate client needs on all fronts by constantly improving client services, targeting, distribution quality and accuracy. Strategically targeted new offerings have led to continuous growth. Today, Power Direct is the standard in the industry, helping clients reach their most valuable, yet increasingly elusive customers.