GPS Tracking of Your Door Hanger Advertising and Direct Marketing Campaigns

Door Hangers.

Additional Specialized Tools include P$ycle, Nielson, Simmons, Equifax, Polk Profiles and more

P$ycle - A key dimension of P$ycle measures a household's liquid financial assets such as checking accounts, savings accounts and retirement plans excluding those such as CDs, stocks and bonds that can be converted quickly to cash and transferred to another account. This information allows marketers to determine the amount of financial resources available for investment in alternative financial products.

Nielson - Nielson provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Nielson also estimates local ratings for television stations, regional cable networks, MSOs, cable interconnects and Spanish language stations in each of 210 television markets, including electronic metered services in 55 markets.

Simmons - Data acquired from Simmons surveys of the American population measure media habits, product usage and preferences for media, lifestyles and financial products. The Simmons surveys also measure beliefs, opinions and attitudes offering advertising agencies, marketers, retailers and media companies a wide assortment of syndicated and proprietary research.

Equifax - Equifax compiles credit reporting data from many sources which reflect personal credit history including FICO scores. When combined with geographic data, this information allows marketers to identify and target prospects for a variety of financial products.

Polk Profiles - An automotive-specific segmentation, Polk Profiles is a system that combines data from actual vehicle purchase with PRIZM consumer targeting power. The resulting PRIZM/POLK profiles give you a comprehensive picture which details who your customer base is and where they are located.

Additional tools provided by PowerDirect include ACE economic indicators, complete financial product profiles among others. BACK

Contact us for more information

PowerDirect
Reinventing Door Hanger Advertising
4700 Von Karman Avenue, Suite 100
Newport Beach, CA 92660
info@powerdirect.net
877-737-8977