Marketing to Hispanics: Do Door Hangers Open the Door to Sales?

Published March 27, 2012 in Portada-online.com

Overview: They are a relatively low -tech vehicle in a high-tech data driven marketing and advertising world, yet door hanger marketing is effectively used by major advertisers targeting the Hispanic consumer. Learn why.

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Financial Services Market: DR 'Insures' Success

Published August 1, 2011 in ResponseMagazine.com

Overview: Advertisers keep financial services marketing personal while meeting consumers online through a variety of digital DR modes.

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Smile Brands Door Hanger Effort Gets 30% ROI

Published April 26, 2011 in ChiefMarketer.com

Overview: In a pilot test against direct mail, PowerDirect's front-door marketing program outperforms direct mail. Learn how the program was executed for Smile Brands' multi-state locations.

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Expert Assessment: Making the Case for Door Hangers and Front-Door Marketing

Published April 21, 2011 in AMA's "Marketing News Exclusives"

Overview: Clutter is here and growing, and executing the same tactics and strategies at higher frequencies only feeds the problem. Aiming for a large, yet targeted consumer base, national brands in a variety of industries are taking a fresh look at the old front door. Read the full executive summary and download the paper.

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