Best Practices: 5 Things you need to Know about Sampling to Hispanics
U.S. Hispanics Open to Front Door Marketing
Improving Direct Response ROI with Value and Cultural Relevance
Published January 21, 2011 in HispanicMPR.com
Overview: Early 2010 Census figures estimated a significant growth in the Hispanic population, and marketers are increasingly turning to this group for brand growth opportunities. Underutilized channels such as front door marketing enable a "brand within a brand” approach, reaching this valuable audience segment with pinpoint targeting, culturally relevant creative, and high-value offers.