Best Practices: 5 Things you need to Know about Sampling to Hispanics

Published April 13, 2010 in Portada-online.com

Overview: Sometimes winning consumers to a product means letting them try it before they buy it. Sometimes, a brand has to lead by a “sample”. Is this also the case in the Hispanic market? PowerDirect weighs in.

read more  

U.S. Hispanics Open to Front Door Marketing

Improving Direct Response ROI with Value and Cultural Relevance

Published January 21, 2011 in HispanicMPR.com

Overview: Early 2010 Census figures estimated a significant growth in the Hispanic population, and marketers are increasingly turning to this group for brand growth opportunities. Underutilized channels such as front door marketing enable a "brand within a brand” approach, reaching this valuable audience segment with pinpoint targeting, culturally relevant creative, and high-value offers.

read more  

Adweek - Brandweek - MediaWeek Special Report

Published March 8, 2010 in Adweek, BrandWeek, and MediaWeek

Overview: A special Out-of-Home Advertising Report that was published in AdWeek, BrandWeek, and MediaWeek in March 2010, the issue includes a company overview of PowerDirect as well as a feature on Bill Borneman, our CEO.

read more  

« Prev   1  2