Best Practices: 5 Things you need to Know about Sampling to Hispanics

Published April 13, 2010 in Portada-online.com

Overview: Sometimes winning consumers to a product means letting them try it before they buy it. Sometimes, a brand has to lead by a “sample”. Is this also the case in the Hispanic market? PowerDirect weighs in.

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U.S. Hispanics Open to Front Door Marketing

Improving Direct Response ROI with Value and Cultural Relevance

Published January 21, 2011 in HispanicMPR.com

Overview: Early 2010 Census figures estimated a significant growth in the Hispanic population, and marketers are increasingly turning to this group for brand growth opportunities. Underutilized channels such as front door marketing enable a "brand within a brand” approach, reaching this valuable audience segment with pinpoint targeting, culturally relevant creative, and high-value offers.

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