Best Practices: 5 Things you need to Know about Sampling to Hispanics
U.S. Hispanics Open to Front Door Marketing
Improving Direct Response ROI with Value and Cultural Relevance
Published January 21, 2011 in HispanicMPR.com
Overview: Early 2010 Census figures estimated a significant growth in the Hispanic population, and marketers are increasingly turning to this group for brand growth opportunities. Underutilized channels such as front door marketing enable a "brand within a brand” approach, reaching this valuable audience segment with pinpoint targeting, culturally relevant creative, and high-value offers.
Adweek - Brandweek - MediaWeek Special Report
Published March 8, 2010 in Adweek, BrandWeek, and MediaWeek
Overview: A special Out-of-Home Advertising Report that was published in AdWeek, BrandWeek, and MediaWeek in March 2010, the issue includes a company overview of PowerDirect as well as a feature on Bill Borneman, our CEO.