Power Direct prints and delivers front-door advertisements for our clients. As an environmentally responsible corporate citizen, we partner with our printers (and their ink and paper suppliers) to ensure that sustainable practices are implemented throughout our supply chain.
Our two initiatives, Replant and RePower and PowerSustainability, are designed to address our responsibility to the environment.
Replant and RePower
One of the most important things that we can do in this lifetime is to ensure that we protect the environment for future generations. One of the simplest ways to do this is tree planting for ecosystem restoration. Simply replanting trees can improve our collective carbon footprint, remove pollutants and CO2 from the air, prevent erosion, purify our watersheds, and provide critical habitats for wildlife.
Contrary to popular belief, trees do not always grow back on their own. Forests that have been ravaged by wildfires and diseases need human involvement in order to replenish their tree supply. With the many devastating wildfires that have occurred throughout the country, it is now more important than ever to replant trees in order to protect our forests.
Replant and Repower is a program designed by Power Direct to provide immediate action and restoration to our environment. For every 65,000 door hangers we print and deliver, Replant and RePower partners with American Forests to plant trees. American Forests is a world leader in tree planting for ecosystem restoration. The Replant and Repower initiative helps repair forest ecosystems damaged by storms, fires, disease, and overdevelopment.
PowerSustainability is Power Direct’s commitment to sustainable and socially responsible business practices. It involves reducing our company’s energy use and offsetting unavoidable emissions through a variety of initiatives. We value the well-being of our employees, society, the environment, and future generations.
The first step in promoting sustainability is to know what your footprint is. We measure our environmental footprint based on the tons of paper we use per year to produce printed material, the CO2 emissions of our distribution network, and any other paper or energy usage generated by our company in our daily operations. The next step is to determine what changes we can make to reduce our footprint and offset any unavoidable impacts we have on the environment.
- Our energy-savings measures include the following:
- Producing 10% of all our front-door products on recycled and PCW (post-consumer waste) paper
- Offering all of our clients the ability to produce print material on paper certified to the standards of the Forest Stewardship Council (FSC)or Sustainable Forestry Initiative (SFI), ensuring that the paper comes from responsibly managed forests
- Partnering with printers who use vegetable-based inks, which are naturally low in volatile organic compounds (VOCs) and do not add to air pollution
- Encouraging our employees to reuse, reduce, and recycle and supporting in-house waste reduction (such as using mugs rather than plastic cups)
- Investing in delivery routing technology with distribution teams to shorten travel distance and time, and thereby reduce fuel and emissions
- Regularly purchasing refurbished electronic equipment (such as personal computers) to reduce electronic waste
- Daily recycling of corporate documents, soft drinks and plastic containers
- Working with our distributors and printers to efficiently ship front-door marketing materials to reduce carbon footprint from transportation, such as shipping items in advance in a 3.5 ton van (19 pounds of CO2 emissions) vs. shipping items overnight in a regional air freight (6,720 pounds of CO2 emissions*)
Header photo courtesy of alexindigo (flickr)