Front-door marketing, as defined by Power Direct, is a highly specialized and measurable discipline that uses creative, precisely targeted media to reach consumers in one of the last uncluttered environments — their front door. Reaching consumers at the front door optimizes their engagement with advertising messages and can improve response. Front-door marketing includes door hangers, samples, kits or anything else you need delivered that you wnat to make an impact with.
Front-door marketing can be used to solve many marketing challenges such as traffic generation, awareness and branding, acquisition, retention, market expansion, competitive blunting, new product launches, grand openings, new product trial, and loyalty.
Many major brands from a variety of industry categories use front-door marketing and door hangers, such as Comcast, Verizon Wireless, Dick's Sporting Goods, T-Mobile, LA Fitness and Home Depot. We are also happy to partner with many agencies such as Moroch, StarCom Worldwide, and MARS Advertising to create front-door marketing programs.
To improve response, consider optimizing your creative. Simple changes include using only a simple, powerful visual, having a strong offer or call-to-action, using minimal copy, and having a benefit-oriented headline.
PowerAnalytics is a proprietary system built by Power Direct that is specifically designed to pinpoint optimal delivery strategies for front-door advertising. The application is based on a custom developed GIS-based platform to bring a broad range of essential market data such as demographics, lifestyle segmentation, consumer behavior, consumer buying power and ethnicity from various sources including Nielsen Claritas, Experian, Simmons, US Postal Service and others into a unique unified analytical application to ensure the selection of the most effective delivery strategies. The system is also fully integrated with PowerTrakker such that delivery strategies flow seamlessly to the operations team to ensure accurate tracking and management of the front-door delivery plan.
For more information about our profiling and targeting capabilities, please contact a member of our Business Development team via our Contact Us page.
Our door hangers are generally 5.5 inches wide by 17 inches tall. Please find our art specs and guidelines here.
PowerShopper is an all-white polybag that measures 12 inches wide by 16.5 inches tall, and can accommodate inserts up to 11 inches wide and 12.5 inches tall. If you have any questions regarding what can be delivered in the PowerShopper program, please contact us.
Sampling is a customizable front-door media; please contact us with your sample specs for more information.
All our delivery crews are equipped with real-time GPS tracking devices to monitor and verify distribution throughout the program or campaign in real-time. We collect the gps tracking data as well as clicker data to verify not just where the crews have been but what houses were delivered to.