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Door Hangers.
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POWERDIRECT LAUNCHES NEW HISPANIC DO0R HANGER “The PowerShopper door hanger is divided into five 5.5”x2.5” coupons,” says Ed Dryden, Sales Director. “What we’ve done is split our established 5.5”x17”, super-jumbo door hanger into smaller-sized units. The distribution and targeting is the same high quality as our solo door hangers, but the cost is only 20% as much, so it’s great for small business, and for all those who want to promote individual products in a new and creative way.” The PowerShopper door hanger targets consumers in six top U.S. Hispanic markets: Los Angeles, Chicago, Dallas, Houston, San Antonio and Miami, reaching those living in single family homes in areas with a high penetration of Hispanic households. The consistent, monthly promotional stream benefits both large and small businesses. “Many Hispanic marketers haven’t integrated door hanger advertising into their media mix yet because they don’t realize that PowerDirect doorhangers deliver a level of analytics that rivals direct mail,” Dryden says. Because PowerDirect targets either demographically or geographically, reaching specific behavioral segments or consumers in a defined radius around a business location, many clients have turned to us for in-store promotions or new product launches. And many of those are now including us in their media plans on an annual basis, he says. “We think this is a super opportunity for Hispanic marketers to test new media at a lower cost.”About PowerDirect Southern California-based PowerDirect transformed the traditional doorhanger into a sophisticated, cost-effective direct marketing tool. Today, PowerDirect offers a unique all-inclusive doorhanger advertising package, which includes 1) high-quality printing of a super-jumbo, doorhanger, 2) national distribution with real-time GPS tracking plus on-site auditing, and 3) sophisticated pre and post-campaign analytics. This unique package delivers strong response and conversion rates plus exceptional brand recall capability. PowerDirect was founded by entrepreneur Bill Borneman in 2001. PowerDirect clients include among others: top advertising agencies Wunderman, Carat, Grey, FCB, DDB and Draft, and major advertisers: Best Buy, Comcast, U.S. Cellular, Old Navy, Home Depot, Macys, and Qwest. CONTACT INFORMATION MEDIA CONTACT:
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PRESS KIT
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