DOOR HANGERS DRIVE BUSINESS AT POWERDIRECT

ORANGE COUNTY BUSINESS JOURNAL, January 8, 2007 - Newport Beach-based PowerDirect is looking to build on what it calls a strong 2006 for its marketing niche: door hangers. The company, which does oversized door hangers, now counts some $20 million in yearly sales, Chief Executive Bill Borneman said. "Door hanger advertisers grew at a tremendous pace in 2006," he said. The use of door hangers is one of the "hottest" new direct marketing alternatives out there," Borneman said. More advertisers are shifting from mass marketing and big direct mail campaigns in favor of a targeted approach, he said. Power Direct, which opened five years ago, creates ads on 17-inch by 6-inch color door hangers. Some have scratch off or laminated cards urging people to call for promotions. The company maps and profiles areas so companies can reach specific households. It also tracks results through an independent auditing company. "Today's marketer wants to reach a very specific demographic and to measure their return on investment more accurately than was possible in the past with traditional, mass media." Bornemen said. The company works with ad agencies such as Carat Group, W.B. Doner & Co., Wunderman, part of Young & Rubicam Brands in Irvine. Clients include Best Buy Co., Gap Inc.'s Old Navy and Home Depot Inc. Growth has come from new clients and existing ones doing more campaign, according to Borneman.

CONTACT INFORMATION
PowerDirect
4700 Von Karman Avenue, Suite 100
Newport Beach, CA   92660
www.powerdirect.net
800-517-9227 

MEDIA CONTACT:
Sue Sampson
859-581-2419
ssampson@powerdirect.net