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LYNX HIT THE STREETS FOR FANS
Door hangers aim to lift sales
John Vomhof Jr., Minneapolis / St. Paul Business Journal, April 27, 2007 - The Minnesota Lynx are taking a grass-roots approach to boosting their season-ticket sales this year. The team is distributing door hangers with information about family-oriented ticket packages to 100,000 homes throughout the Twin Cities.
The door hangers tout the Lynx Family Fun season-ticket package, which offers lower-level seats for $17 a game, and partial-season ticket packages starting at $22 a seat. Fans receive a 33 percent discount, matching Lynx star Seimone Augustus' jersey number, if they order by May 14.
The Lynx hope to attract more families to their home games at Target Center this season. The team drew an average of 6,442 fans a game last year, ranking 12th among the WNBA's 14 teams and setting a new franchise low.
The Lynx are "trying to think out of the box and try some ways to get to people and get their attention, because we know there is so much stuff out in the market and so many options for summer," said Liz Hogenson, director of marketing for the Minnesota Timberwolves and Lynx.
The Lynx worked with New York-based Publicis USA's Boise, Idaho, office on the campaign. The firm previously assisted the WNBA's Seattle Storm.
Power Direct Marketing, a Newport Beach, California-based firm that specializes in door hanger marketing, started distributing the material last week and will continue through next week in targeted neighborhoods, primarily along Interstate 494.
The Lynx also started a radio campaign last week on stations that target families and women ages 35 to 54. The campaign will focus on the family ticket packages for the first three weeks, then shift its focus to single-game sales for the May 20 home opener.
About PowerDirect
Southern California-based PowerDirect transformed the traditional doorhanger into a sophisticated, cost-effective direct marketing tool. Today, PowerDirect offers a unique all-inclusive doorhanger advertising package, which includes 1) high-quality printing of a super-jumbo, doorhanger, 2) national distribution with real-time GPS tracking plus on-site auditing, and 3) sophisticated pre and post-campaign analytics. This unique package delivers strong response and conversion rates plus exceptional brand recall capability. PowerDirect was founded by entrepreneur Bill Borneman in 2001. PowerDirect clients include among others: top advertising agencies Wunderman, Carat, Grey, FCB, DDB and Draft, and major advertisers: Best Buy, Comcast, U.S. Cellular, Old Navy, Home Depot, Macys, and Qwest.
CONTACT INFORMATION
PowerDirect
4700 Von Karman Avenue, Suite 100
Newport Beach, CA 92660
www.powerdirect.net
800-517-9227
MEDIA CONTACT:
Sue Sampson
859-581-2419
ssampson@powerdirect.net
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PRESS KIT
RELEASES AND ARTICLES
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POWERDIRECT RANKS IN TOP 5000 FASTEST GROWING COMPANIES,
Newport Beach, CA, August 25, 2008/Market Wire
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POWER DIRECT INTRODUCES NEW URL TECHNOLOGY,
Newport Beach, CA, August 20, 2008/Market Wire
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POWERDIRECT LAUNCHES NEW HISPANIC DO0R HANGER,
Newport Beach, CA, April 21, 2008/Market Wire
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DIRECT-AD OPPORTUNITY KNOCKS,
Alana Semuels Los Angeles Times,
June 13, 2007 |
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LYNX HIT THE STREETS FOR FANS, Minneapolis / St. Paul, CA, April 27, 2007/Market Wire |
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POWERDIRECT OFFERS "GREEN" PAPER ALTERNATIVE
TO DIRECT MARKETING CUSTOMERS, Newport Beach, CA, April 16, 2007/Market Wire |
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POWERDIRECT TAPS VETERAN MEDIA EXECUTIVE, Newport Beach, CA, January 18, 2007/Market Wire |
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POWERDIRECT ADDS PEOPLE EVERY MONTH, Orange County Business Journal, January
15, 2007
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DOOR HANGERS DRIVE BUSINESS AT POWERDIRECT, Orange County Business Journal, January 8, 2007
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POWERDIRECT SEES MAJOR GROWTH IN 2006,
Newport Beach, CA, December 18, 2006
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POWERDIRECT CONTINUES EXPLOSIVE GROWTH,
Newport Beach, CA, June 27, 2006/Market Wire
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TRUE VALUE, PIER ONE AND COMPUSA TAP POWERDIRECT
FOR DOOR HANGER ADVERTISING CAMPAIGNS, Newport Beach, CA, November 14, 2005/Market Wire
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COMCAST TRIES A NEW DR MEDIUM - DOOR HANGERS, Direct Magazine, October 15, 2005 |
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RETAILERS HOOKED ON DIRECT MARKETING, Response Magazine, September, 2005
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BEST BUY TAPS POWERDIRECT, Direct Magazine, June, 2005
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POWERDIRECT REINVENTS THE DOOR HANGER,
Newport Beach, CA, January 17, 2005/Market Wire
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