POWERDIRECT REINVENTS THE DOOR HANGER

NEWPORT BEACH, CA, January 17, 2005 - The door hanger - long a mainstay among smaller, local businesses including pizzerias, dry cleaners and carpet cleaners - is suddenly getting the attention of savvy marketers from Madison Avenue to global Fortune 500 companies. The reason: a bigger, better door hanger packaged into a complete marketing program conceived by Southern California-based PowerDirect Marketing.

Sparked by the trend away from mass marketing initiatives and overused direct mail, PowerDirect Marketing saw the opportunity to transform the door hanger into a more desirable, sophisticated targeted marketing vehicle. The company, which was founded in 2002 and has since attracted major advertising agencies and clients from the telecom/cable, financial and retailer industries, became the first to uniquely package an all-inclusive door hanger campaign for marketers - including demographic profiling, mapping, audited national distribution, post-campaign analysis and printing and production of an upgraded super jumbo, high-quality door hanger.

"Marketers had perceived door hangers to be junky, unreliable and ineffective. But, the truth is, a door hanger can be a company's billboard on the door - dramatic, attention-grabbing and cost-effective," said PowerDirect Marketing CEO & Founder Bill Borneman. "We give clients a desirable 'stand-alone' vehicle to present their brand, a nationwide distribution channel and the ability to target a specific demographic."

PowerDirect Marketing countered the door hanger's previously negative, junky perception by creating a high-end, oversized 17" x 6", four-color design. This new design also can accommodate a "scratch off" card or a laminated "affixed card," which integrates a direct call-to-action into any campaign.

Next, our door hanger company assembled a streamlined, highly-managed delivery system, which gave marketers a reliable national distribution network. Sophisticated mapping and profiling were added, allowing the marketer to target specific demographic profiles.

Finally, PowerDirect Marketing aligned themselves with the largest independent auditing company - Verified Auditing Company - to ensure that door hangers were not only being delivered but delivered correctly and to the appropriate demo. "A door hanger campaign can be mobilized within 10 days of artwork approval and for less than a direct mail campaign would cost," says Borneman. "In short, we're faster, less expensive, and our clients are seeing response rates comparable to direct mail campaigns."

Clients on board include top agencies such as Wunderman, Carat and Direct Partners, as well as blue-chip companies that include Best Buy, Comcast and Alltel Wireless. PowerDirect Marketing's sales doubled in the first two years and our door hanger company projects more than doubled again in the next two years.

Borneman added, "We're determined to move the door hanger from a 'small-fry' medium to a higher, more prominent level in the marketing mix. We are in the right place, at the right time, with the right media package."

CONTACT INFORMATION
PowerDirect
4700 Von Karman Avenue, Suite 100
Newport Beach, CA   92660
www.powerdirect.net
800-517-9227 

MEDIA CONTACT:
Sue Sampson
859-581-2419
ssampson@powerdirect.net