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POWERDIRECT CONTINUES EXPLOSIVE GROWTH
Company Reveals Significant Repeat Business
Contributing To Revenue Growth
NEWPORT BEACH, CA, June 27, 2006/Market Wire - PowerDirect, an innovator in to-the-door marketing, today announced the company has added seven new clients to its roster, including Old Navy, Boost Mobile, HSBC, Linens 'N Things, Petco, Home Depot, and PNC Bank. The company also revealed significant repeat business and new multi-market campaigns from its current clients - such as Comcast, L.A. Fitness, and Best Buy - are contributing to the rapid growth the company is experiencing.
"We set out in 2002 determined to move the door hanger from a 'small-fry' medium to a higher, more prominent level in the marketing mix", said PowerDirect CEO & Founder Bill Borneman. "Our growth shows that savvy marketers from both Fortune 500 companies and Madison Avenue are seeing that a door hanger can be dramatic, attention-grabbing and, in most instances, the most cost-effective direct marketing vehicle for reaching a targeted demographic. I attribute our growth to not only new clients on board but also continued demand from our existing client base."
Sparked by the trends away from mass marketing initiatives and direct mail, PowerDirect saw the opportunity in 2002 to transform the door hanger into a more desirable, sophisticated target marketing vehicle. The company has since conducted hundreds of campaigns for an impressive roster of major advertising agencies and clients from the telecom/cable, financial and retail industries. PowerDirect became the first to package everything needed for to-the-door marketing campaigns - printing and production of a super jumbo, high-quality door hanger, demographic profiling and mapping, national distribution, independent auditing and post-campaign analysis. In each of its first three years, sales doubled, and the company expects revenue to double again in the next two years.
"Marketers are seeing that we can quickly mobilize, effectively target and make street-level changes if needed. In short, we're faster, less expensive and our clients are seeing response rates comparable to direct mail campaigns," added Borneman.
The new clients on board will engage PowerDirect in a variety of multi-market door hanger campaigns, ranging from supporting new store openings and new service offerings to promotional and branding campaigns.
ABOUT POWERDIRECT
Southern California-based PowerDirect transformed the traditional door hanger into a sophisticated, cost-effective direct marketing tool. Today, PowerDirect offers a unique all-inclusive to-the-door marketing package, which includes a super-jumbo, high-quality door hanger, national distribution, comprehensive data and analytical capabilities. This unique package allows marketers exceptional direct response potential, strong recall and branding capability. In each of its first three years, sales doubled, and the company expects revenue to double again in the next two years. PowerDirect has worked with a number of clients, including Wunderman, Carat, Direct Partners, Best Buy, Comcast, U.S. Cellular and Alltel Wireless.
CONTACT INFORMATION
PowerDirect
4700 Von Karman Avenue, Suite 100
Newport Beach, CA 92660
www.powerdirect.net
800-517-9227
MEDIA CONTACT:
Sue Sampson
859-581-2419
ssampson@powerdirect.net
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PRESS KIT
RELEASES AND ARTICLES
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POWERDIRECT RANKS IN TOP 5000 FASTEST GROWING COMPANIES,
Newport Beach, CA, August 25, 2008/Market Wire
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POWER DIRECT INTRODUCES NEW URL TECHNOLOGY,
Newport Beach, CA, August 20, 2008/Market Wire
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POWERDIRECT LAUNCHES NEW HISPANIC DO0R HANGER,
Newport Beach, CA, April 21, 2008/Market Wire
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DIRECT-AD OPPORTUNITY KNOCKS,
Alana Semuels Los Angeles Times,
June 13, 2007 |
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LYNX HIT THE STREETS FOR FANS, Minneapolis / St. Paul, CA, April 27, 2007/Market Wire |
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POWERDIRECT OFFERS "GREEN" PAPER ALTERNATIVE
TO DIRECT MARKETING CUSTOMERS, Newport Beach, CA, April 16, 2007/Market Wire |
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POWERDIRECT TAPS VETERAN MEDIA EXECUTIVE, Newport Beach, CA, January 18, 2007/Market Wire |
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POWERDIRECT ADDS PEOPLE EVERY MONTH, Orange County Business Journal, January
15, 2007
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DOOR HANGERS DRIVE BUSINESS AT POWERDIRECT, Orange County Business Journal, January 8, 2007
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POWERDIRECT SEES MAJOR GROWTH IN 2006,
Newport Beach, CA, December 18, 2006
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POWERDIRECT CONTINUES EXPLOSIVE GROWTH,
Newport Beach, CA, June 27, 2006/Market Wire
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TRUE VALUE, PIER ONE AND COMPUSA TAP POWERDIRECT
FOR DOOR HANGER ADVERTISING CAMPAIGNS, Newport Beach, CA, November 14, 2005/Market Wire
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COMCAST TRIES A NEW DR MEDIUM - DOOR HANGERS, Direct Magazine, October 15, 2005 |
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RETAILERS HOOKED ON DIRECT MARKETING, Response Magazine, September, 2005
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BEST BUY TAPS POWERDIRECT, Direct Magazine, June, 2005
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POWERDIRECT REINVENTS THE DOOR HANGER,
Newport Beach, CA, January 17, 2005/Market Wire
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