TRUE VALUE, PIER ONE AND COMP USA TAP POWERDIRECT
FOR DOOR HANGER ADVERTISING CAMPAIGNS

NEWPORT BEACH, CA, November 14, 2005/Market Wire - PowerDirect, an innovator in door hanger advertising, today announced that True Value, Pier One and Comp USA have tapped the company to launch multi-market door hanger advertising campaigns before year-end. The new clients will leverage PowerDirect's sophisticated targeting and profiling capabilities to pinpoint specific geographic areas and lifestyle segments, reaching consumers based on highly specific behaviors and profiles.

"We've added an unprecedented level of analytical sophistication to door hanger advertising," says PowerDirect Founder and CEO, Bill Borneman, "made it a science that's competitive with the best media options out there. We target and profile potential consumers using Demographic filters, Prizm segmentation based on general lifestyle, plus industry specific segmentation such as Connexions Clusters for the communications/telecom category, and Polk Profiles for automotive. Often, we create custom Prizm profiles using MRI and Convergence Audits. These tools allow our clients to define their customer base by geography, rank markets by customer penetration and product usage, and analyze results to create predictive models for future campaigns.

"Many advertisers don't realize it, but PowerDirect door hangers deliver a level of analytics that rivals direct mail. That's a big change from the past when door hangers were extremely generic, not targeted or measurable at all. It's not surprising that more and more clients are integrating this medium into their overall marketing campaigns, turning to us for in-store promotions or new product launches. We also have an extremely high rate of repeat business which tells us that advertisers are building us into their media plans on an annual basis. All very encouraging," he says.

The New Science of door hanger Advertising
In the four years since opening its doors, PowerDirect has taken the door hanger from its prior status as a local marketing tool to a nationally distributed media package that definitely boosts response rates for a growing list of Fortune 500 clients. "We've put together the media, a giant specialty door hanger, the national distribution and the analytical tools," Borneman says.

"The synergy created by coordinating all the individual elements is what makes it work," he explains. "And the analytics we provide truly separate PowerDirect from other door hanger companies. Advertisers today demand measurability. For many top marketers, ROI is everything...that's where our focus is, and I believe that's why we're growing so fast."

About PowerDirect

Southern California-based PowerDirect transformed the traditional door hanger into a sophisticated, cost-effective direct marketing tool. Today, PowerDirect offers a unique all-inclusive to-the-door marketing package, which includes a super-jumbo, high-quality door hanger, national distribution, comprehensive data and analytical capabilities. This unique package allows marketers exceptional direct response potential, strong recall and branding capability. In each of its first three years, sales doubled, and the company expects revenue to double again in the next two years. PowerDirect has worked with a number of clients, including Wunderman, Carat, Direct Partners, Best Buy, Comcast, U.S. Cellular and Alltel Wireless.

CONTACT INFORMATION
PowerDirect
4700 Von Karman Avenue, Suite 100
Newport Beach, CA   92660
www.powerdirect.net
800-517-9227 

MEDIA CONTACT:
Sue Sampson
859-581-2419
ssampson@powerdirect.net