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Door Hangers.
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POWERDIRECT SEES MAJOR GROWTH IN 2006 NEWPORT BEACH, CA, December 18, 2006/Market Wire - "door hanger advertising grew at a tremendous pace in 2006. We're rapidly becoming the hottest, new direct marketing alternative out there," PowerDirect CEO & Founder, Bill Borneman, announced today in a year-end report to employees. Borneman's vision to reinvent door hanger advertising, once an unappealing and unreliable advertising vehicle, has taken hold with top agencies and Fortune 500 companies alike. PowerDirect today cites repeat clients such as retailers Best Buy, Old Navy, and Home Depot, and major agencies Grey Direct, ID Media and Wunderman. Opened for business barely five years ago, the young California agency has virtually doubled it's growth each year, moving in 2006 to top $20 Million in revenues. "Our concept was to create a totally new, high quality door hanger that was distributed reliably and targeted using the most sophisticated pre and post-campaign analytics," Borneman says. Sparked by the trend away from mass marketing and direct mail, PowerDirect was the first to package everything needed for a door hanger advertising campaign - high-quality printing of a super jumbo door hanger; state-of-the-art demographic profiling, mapping and post-analysis; national distribution, real-time GPS tracking and on-site auditing. "Today's marketer wants to reach a very specific demographic and to measure ROI more accurately than was possible in the past with traditional, mass media. Our door hangers meet those goals," Borneman says, "and because they satisfy today's more demanding marketing needs - ROI, ROI, ROI - PowerDirect is growing like gangbusters." "We set out determined to move the door hanger from a 'small-fry' media vehicle to a higher, more prominent level in the marketing mix," he explains. "Our growth shows that marketers from both Fortune 500 companies and Madison Avenue see that the door hanger can be a bold, attention-grabber, and, in most instances, the most cost-effective target marketing tool. I attribute our growth not only to new clients on board but also to continued demand from our existing client base." About PowerDirect Southern California-based PowerDirect transformed the traditional door hanger into a sophisticated, cost-effective direct marketing tool. Today, PowerDirect offers a unique all-inclusive door hanger advertising package, which includes 1) high-quality printing of a super-jumbo, door hanger, 2) national distribution with real-time GPS tracking plus on-site auditing, and 3) sophisticated pre and post-campaign analytics. This unique package delivers strong response and conversion rates plus exceptional brand recall capability. PowerDirect was founded by entrepreneur Bill Borneman in 2001. PowerDirect clients include among others: top advertising agencies Wunderman, Carat, Grey, FCB, DDB and Draft, and major advertisers: Best Buy, Comcast, U.S. Cellular, Old Navy, Home Depot, Macys, and Qwest. For more information www.PowerDirect.net. CONTACT INFORMATION MEDIA CONTACT:
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PRESS KIT
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