FACT SHEET

THE PRODUCT - PowerDirect offers a unique door hanger advertising package for major brands seeking a high quality, targeted marketing alternative. The package includes 1) super-jumbo, specialty door hangers, 2) reliable, solo, national distribution with GPS-tracking and three levels of auditing, and 3) sophisticated analytical tools which yield pre and post-campaign profiling and predictive modeling.

PowerDirect also provides coordinated support with super-jumbo postcards in rural areas where door hanger distribution costs are excessive. This unique package allows marketers exceptional direct response potential plus strong recall and branding capability.

THE COMPANY - PowerDirect was founded in 2002 by mother-and-son team, Bill Borneman, Chief Executive Officer, and Susan Sampson, Vice-President, Marketing.  Inspired by the trend away from mass marketing and direct mail, Borneman saw the opportunity to ‘reinvent’ door hangers as a sophisticated targeted marketing vehicle with a clear focus on ROI.  Sampson added significant advertising and marketing expertise to the partnership. 

PowerDirect has experienced major growth each year, moving in 2007 to top $20 million in revenues.  Today the company employs more than 40 people at the corporate headquarters in Newport Beach, California, and in key regions across the U.S.        

HOW IT WORKS - The PowerDirect package includes all the essentials for a successful door hanger advertising campaign: the media, the distribution and the analytics:

• The PowerDirect door hanger is a super-sized 17" x 5.5” large, with four color printing on glossy cover stock.  Specialty door hangers include innovative die-cuts, scratch-off, affixed card and magnet features.  PowerDirect media services include marketing and creative consulting, copy development, design and layout as needed, plus high-quality printing.

• The company distributes nationwide from 50,000 to 50,000,000 targeted door hangers per campaign. With GPS tracking on all PowerDirect vans and hundreds of GPS phones in service, proof of delivery is provided via GPS computerized maps, job logs, digital photos, and field reports.

• An added level of supervision, PowerDirect’s in-house 'Quality Watch' team of on-site Supervisors and Auditors, provides a benefit unique in the industry. Optional independent field verification and telephone audits are also available.

• Using sophisticated analytical tools, PowerDirect develops custom pre and post-campaign analysis based on CPM, CPL, ROI, demographics, geographics and/or marketing results.  In the company’s experience, response rates have increased over 300% over the course of three programs when the client has built effective predictive response models.

PAST AND CURRENT CLIENTS - Agencies:  Wunderman, Carat, FCB, DDP, Digitas, Doner, Draft, Worldwide, Grey Direct, Moroch, JWT Group, Leo Burnett USA, Publicis, Starcom and MediaDirect Partners.

Advertisers: Ace Hardware, Alltel Wireless, AOL, ATT, Bank of America, Best Buy, Blockbuster, Boost Mobile, Citibank, Comcast, Comp USA, Cost Plus, Direct TV, Earthlink, Home Depot, HSBC, LensCrafters, Linens ‘n Things, Lowes, Macy’s, McDonald’s, Mervyn’s, Old Navy, Petco, Pier 1 Imports, PNC Bank, Qwest, True Value, US Cellular, Verizon, Walmart, among others. 

CORPORATE PHILOSOPHY - “Before Power Direct, many marketers thought of door hangers as junky, unreliable and ineffective.  Today, our door hangers are like a billboard on the door – dramatic, attention-grabbing and cost-effective,” Borneman says.  “We give clients a quality, ‘stand-alone’ vehicle to present their brand, reliable national distribution, and the ability to target both demographically and geographically.

“Importantly, a door hanger campaign costs less than direct mail. We're less expensive, and our clients are seeing response rates comparable to direct mail, so our costs are less per closed sale. Simply put,” he concludes, “our job is to increase our clients’ ROI, and our door hangers can accomplish that.” 

CONTACT INFORMATION
PowerDirect
4700 Von Karman Avenue, Suite 100
Newport Beach, CA   92660
www.powerdirect.net
800-517-9227 

MEDIA CONTACT:
Sue Sampson
859-581-2419
ssampson@powerdirect.net