Privacy Policy

Our Commitment to Privacy

Power Direct respects your privacy and marketing preferences and voluntarily supports marketing industry privacy standards. It is our policy to conform our practices to the various laws and regulations that govern the marketing industry’s privacy and data security practices in the markets that we serve.

Categories Of Information That We Collect, and How We Use That Information

Web site Usage Information
For each visitor to our web site, we may collect information concerning the usage of our web site by that visitor, including the visitor’s Internet domain and/or IP address, information concerning the visitor’s browser, and other access-related information. We also may assemble aggregate information (i.e., information obtained by compiling information from many different visitors) as to usage of our Web site. This information is used to analyze our web site's utility and to enhance the areas and functionality within our site that appear to be of interest to various users.

Also, we may use "cookies" or similar tools, which are typically small pieces of information that are delivered by our web servers and stored by your Internet browser on your computer's hard drive. The information stored and transmitted by these tools may be used to facilitate the functionality of our web site, to learn about your preferences and internet session information, to provide a more relevant online experience, to study the efficacy of marketing campaigns, and for other legitimate web site operation and marketing purposes. For more information about the use of cookies and other similar technology, please visit a not-for-profit information site such as: http://www.networkadvertising.org.

Personal Information
We receive and collect personally identifiable information – such as name, telephone numbers, e-mail addresses, and/or postal addresses – from visitors to our web site when they (i) submit inquiries or requests to us, (ii) become registered users of our web sites, (iii) sign up to receive newsletters or bulletins from us, (iv) respond to (or post) Shopper advertisements, (v) participate in our research activities, (vi) purchase or download our research products, or (vii) choose to provide information to us for some other reason. Any personally identifiable information you provide will be used by us or our service providers in connection with providing services to you and in order to process any requests or inquiries that you initiate. While you can choose not to provide your personal information, that decision may limit our ability to contact you and our ability to provide services or products to you. Also, please note that if you have provided us with a postal address, an e-mail address, or a telephone number, a PowerDirect representative may contact you unless you have requested that we put you on one of our do-not-contact lists.

User Contributed Content
Some PowerDirect web sites offer users opportunities to contribute content to our web sites (contributed content.) Contributed content which appears on our web sites is used for the exchange of information and opinions and is subject to “COMMUNICATION SERVICES; USER CONTRIBUTIONS” as stated in our Terms of Use.

Information Provided To Us, Stays with Us, With Limited Exceptions for Intended Research and Advertising Purposes
In general, the information provided by web site visitors at our site will not be sold, transferred, or traded to any third parties for the marketing of third parties’ goods or services without a visitor’s consent. Some PowerDirect web sites give you the opportunity to “opt-in” for data sharing with third parties and other PowerDirect web sites give you the opportunity to “opt out” for sharing data with third parties. We will only share your data consistent with your “opt-in” or “opt out” preferences (and, if you “opt-in”, you can subsequently “opt-out” using the contact methods set forth below).

However, as noted above, information we collect regarding you or your company in connection with your use of our Shoppers service and our research activities, may be shared with other parties so that they may contact you regarding products or services that they think may be of interest to you. If you do not want your information shared do not use the Shoppers service or participate in our business research.
As our privacy policy provides you with information on how you may “opt- in” or “opt-out” from our information sharing activities and direct marketing services, we do not maintain or disclose a list of parties which may have received your personal information. If you wish to request additional information about how to exercise your third party disclosure choices, contact us using one of contact methods listed below.

In order to operate our web site and provide services to you, we may provide personally identifiable, aggregate, and other information associated with our web site to third parties that provide services for us, including services such as shipping, payment processing, database management, and Internet services. We endeavor to require such third-party service providers to confirm that their privacy practices are consistent with this Privacy Policy. On occasion, we may also share personally identifiable and other information concerning you with our affiliates (such as a parent or sister company, or a subsidiary of our company) in furtherance of our operations (and those of our affiliates) as well as any requests that you may make (such as responding to advertisements or do-not-contact requests).

In the event of a merger or acquisition of our company, the sale of substantially all of its assets related to the operation of our web site, or other change of corporate control or in any line of business sale, all information concerning web site visitors and registered web site users may be transferred to or controlled by the surviving or successor entity. In such a case, such information would remain subject to our Privacy Policy as in effect from time to time.

We also will transfer personal and non-personal information when we believe the transfer is necessary to comply with the law, to protect or enforce our rights and our safety, or to protect the rights and safety of anyone else. In addition, we may provide personally identifiable information to credit bureaus or collection agencies if we are permitted or required to do so by law.

PowerDirect Works To Keep Information Secure
PowerDirect has training and other policies and procedures in place that are intended to cover and address the logical and physical security of our workplaces and the integrity and protection of electronic records stored in our systems and on our premises.

Unfortunately, no data security methodology is 100% safe, and we cannot guarantee information security. It is also important for you to protect yourself against unauthorized access to your information. Be sure to take simple steps, such as signing off and logging out after each use of a shared computer, keeping your passwords in a secure location, and not sharing your passwords with any third parties.

Our web site may contain links to other web sites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of other such web sites, and this Privacy Policy applies only to information collected by us in connection with our web site.

PowerDirect, You, and Information Concerning You
Upon your verifiable inquiry or request (using any of the contact methods below) concerning personally identifiable information pertaining to you, we will provide and/or correct such information that we may have in our database in reasonably obtainable form. You may also contact us (using any of the contact methods below) to express your preferences on how we communicate with you, or to request that you be removed from our database.

This Web site Is Not Intended For Children
Our web site is not intended for children. In addition, if you are between the ages of 13 and 17, you may use our web site only with the permission of a parent or guardian.

Participation in the United States - European Union and Switzerland “Safe Harbor” Programs
PowerDirect, Inc. and its subsidiaries collect and process personal information in the United States. We are participants in the Safe Harbor program developed by the U.S. Department of Commerce, the European Union, and Switzerland. We have certified that we adhere to the Safe Harbor Privacy Principles. For more information about the Safe Harbor and to view our certification, please visit the U.S. Department of Commerce's Safe Harbor web site.

If you believe that we are not in compliance with the Safe Harbor principles, first contact us by any of the contact methods below. If you do not receive a prompt acknowledgment of your inquiry, or if your inquiry is not satisfactorily addressed, you can then contact the (U.S.) Direct Marketing Association (“DMA”) Safe Harbor Dispute Resolution Program. The DMA will then serve as a liaison to us to resolve your concerns in a timely manner. You can reach the DMA Safe Harbor Program at:

Safe Harbor Line Direct Marketing Association 1615 L Street, NW, Suite 1100 Washington, DC 20036-5624 Telephone: USA (202) 861-2445

How To Contact Us
We can be contacted using any of the methods below in connection with the matters addressed in this Privacy Policy:

Traditional Mail:

Privacy Manager
23456 Madero, Suite 105
Mission Viejo, CA  92691

E-mail: info@powerdirect.net

USA: 877.737.8977

Privacy Policy Updates
If you choose to visit our web site, your online visit and associated information is subject to our Privacy Policy and to all Terms of Use applicable to this web site. This Privacy Policy (like the web site Terms of Use) may be updated periodically. Unless stated otherwise, our current Privacy Policy applies to all information that we have collected concerning you in connection with this web site. You are encouraged to re-visit our Privacy Policy, as posted on our web sites, from time to time to check for updates. If you have any questions or concerns about our privacy practices, please contact us.

(Last Revised: March, 2011)