Use PRIZM to discover behavioral and lifestyle information about your
best customers,
then find more just like them.
PRIZM distills an ocean of demographic and behavioral data into an easy way to identify, understand and target your
customers and prospects. By defining every household in terms of 66 demographically and behaviorally distinct types
or "segments", PRIZM helps you learn about their likes, dislikes, lifestyles and purchase behavior. Once you understand
your customers and prospects, you will target them more efficiently, tailoring your message and products specifically to them.
What differentiates PRIZM is its powerful ability to link household and neighborhood-level segments.
This provides a seamless transition from market planning and media strategy to customer acquisition, cross-selling and retention. You'll target more precisely while still linking to geography and syndicated data sources.
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Contact us for more information
PowerDirect
The Science of Front-Door MarketingTM
4700 Von Karman Avenue, Suite 100
Newport Beach, CA 92660
info@powerdirect.net
877-737-8977
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