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RTP, POWER DIRECT’S PROPRIETARY, NEW URL TECHNOLOGY, GENERATES BEHAVIORAL CONSUMER SEGMENTATION IN REAL TIME!
RTP (real-time personalization) generates personalized landing pages and targeted content like a conventional
PURL. But, unlike a conventional PURL, it does so in real time, at significantly reduced cost.
Here’s how it works:
• RTP gathers responses that are generated from basic, variable direct mail
and/or door hangers.
• Responders access a named landing page and enter their zip code.
• Complete behavioral segmentation then occurs in real time.
• The responder immediately views personalized information.
With a conventional PURL, complete behavioral segmentation occurs upfront, before
consumers actually respond. Consequently, up-front demographic list processing
and associated costs are incurred. PowerDirect’s new RTP is performance based!
You are only charged for the segmentation of those who actually visit the site.
Once the information is gathered, it is immediately populated on the page. RTP generates a list of highly qualified responders ... a built-in opportunity
for follow-up direct mail.
Contact us for more information
PowerDirect
The Science of Front-Door MarketingTM
4700 Von Karman Avenue, Suite 100
Newport Beach, CA 92660
info@powerdirect.net
877-737-8977
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