Door Hangers.



From PowerDirect:

SUPERIOR DOOR HANGER ADVERTISING RESULTS AT LOWER COST
• Higher response rates than direct mail
• High brand image and recall scores
• Lower cost per unit than direct mail
• Lower cost per lead
• Lower cost per sale (with 25% conversion)
• Seamless single source execution

Cost Efficiency (based on 500K units)

 




         
  DIRECT MAIL
Standard #10 Pkg. 		DOOR HANGER
Per (000) 		   


Print
Database
Mailhouse (500K)
Postage (First Class)
Postage (Bulk)
Delivery


$ 40.00
$ 60.00
$ 30.00
$ 280.00
$ 180.00
Non Applicable
Provided w/delivery
Non Applicable
Non Applicable
Non Applicable
Non Applicable
$ 290.00/K (avg.)
         
  Total $310.00/K W/Bulk Rate $290.00/K  


Response Rate
New Customer Respondents
Total Marketing Cost
Cost Per Lead
Cost Per Sale (w/25% conversion)


1%
5000
$155,000
$31.00
$124.00
1.5%
7500
$145,000
$19.30
$77.30




Complete Package
• Print production, profiling and mapping, national distribution, GPS tracking and verification, complete
   pre and post-campaign analysis

Benefits Of Package:  
• Packaging printing services with door hanger distribution provides revenue for higher level supervision
   and verification of distribution.
• Coordinating pre and post-campaign analytics assures accurate evaluation and provides strategic
   direction for future efforts.

 

 

PowerDirect
 The Science of Front-Door MarketingTM
4700 Von Karman Avenue, Suite 100
Newport Beach, CA 92660
info@powerdirect.net
877-737-8977

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